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After a decade in TV news, a desire to help women "look pretty" sparked a career pivot. I started my own wardrobe consulting business, styling "real" women for many years. In 2014, I changed direction again, using my TV background and styling expertise to launch this website and my YouTube channel. We are now a community of nearly 700,000 dynamic, vibrant, amazing women over 40... who know that age isn't something you need to hide from. For us, life is just getting started!!