2024 Beauty Best-Sellers That Live Up to the Hype—Tried, Tested, and Loved!

Do you have a drawer or cabinet overflowing with beauty products that just didn’t live up to the hype? Promising to erase wrinkles, tighten skin, or create that dewy, youthful glow…but now they’re collecting dust in your beauty graveyard because they didn’t deliver? We’ve all been there! But when you DO find an effective beauty product you love…you want to shout it from the rooftops 📣 Today we’re sharing YOUR favorites…the 2024 beauty best-sellers. These are the products you came back for again and again. If your 2025 beauty routine needs an upgrade, these reliable skincare, makeup, and hair care finds are the perfect place to start! They are tried, tested…and loved!

In case you missed it, we shared the 2024 top 10 STYLE Best-Sellers in this post.

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2024 Beauty Best-Sellers

#1 | Coleen Rothschild Illuminated Tinted Eye Cream

No filters or editing in the photo above—just real results. This is the Illuminated Tinted Eye Cream by Colleen Rothschild, one of Erin’s go-to beauty brands for years. And it’s easy to see why—their products are not only effective but also luxurious and incredibly easy to use. One of their newer products we can’t get enough of is this little game-changer. If you’re looking for an instant fix for dark circles, this is your secret weapon. It’s like magic in a bottle! Wear it solo for a natural glow or layer it under concealer for a flawless finish. Just look at the before-and-after photo above—the difference is stunning. Talk about a simple, luxurious beauty upgrade!

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#2 | OneSkin Face Topical Supplement

Erin started using this One Skin daily moisturizer about 6 months ago and it’s been a game-changer for her skin. It diminishes fine lines, adds radiance, brightens and evens skin tone, and has even helped reduce her brown spots. Their products are science-based…scientifically proven to target the root cause of skin aging so skin feels healthier and looks younger. Really! Team Busbee soon jumped on board and now it looks like all of you are loving it as much as we are.

#3 | Westman Atelier Face Trace Contour Stick

There are a ton of options out there for contouring! Erin finds that cream or gel contour products are best for mature skin. In general, powders and some liquids are less forgiving, and they can sometimes settle into fine lines. This clean Westman Atelier contour stick is so creamy…it literally glides on your skin and adds subtle definition. Erin uses the shade Biscuit. We have a hunch you all loved this one for the ease in application…it is completely fool proof!

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#4 | Colleen Rothschild Face Oil N°9

Next up…another Colleen Rothschild favorite, Face Oil N°9. This product has actually been a best-seller a few years in a row. It’s Erin’s favorite face oil! The smell, the texture, the feel… everything about it is amazing. It’s not too greasy at all and it absorbs quickly. It’s made up of a 9 transformative oils that give you an intense moisture boost that deeply nourishes dry skin. Anyone else feel like as you age your skin just gets dryer, and dryer? This lovely product is must-have for anyone experiencing peri-menopausal or menopausal dry, flakey, dull skin.

#5 | Beauty Pie Wunderlifter Primer

Erin was blown away by this brightening primer by Beauty Pie. It really does have a brightening, filter-like effect that makes your skin look illuminated, glowy, and hydrated instantly. It’s a super lightweight cream-gel formula that blurs pores, color corrects, evens skin tone, and hydrates. You can use it under your foundation for a lit-from-within look. It’s so good you’ll actually end up using less foundation because it already creates such a wonderful base.

Age-Defying Beauty Tips

#6 | Thrive Liquid Lash Extensions Mascara

This holy-grail mascara might just become your new best friend—if it isn’t already! This clean formula works wonders, effortlessly lengthening and separating your lashes while lasting all day. No clumping, flaking, or smudging here—thanks to its sweat-proof and water-resistant magic. Say goodbye to raccoon eyes! Erin was absolutely blown away by how amazing it is, and now it’s a must-have in her makeup bag. And no, she doesn’t have eyelash extensions or fake lashes in the photo above. This mascara is 100% legit!

#7 | Merit Foundation & Concealer Stick

Who doesn’t love a good multi-tasking beauty product? Let’s face it, when you can hit the easy-button, why wouldn’t you? This Merit foundation and concealer stick is another clean beauty product Team Busbee has embraced with open arms. It’s a buildable, lightweight complexion stick that you can use as a foundation or a concealer for easy, natural-looking coverage. The stick formulation makes it easy to throw in your purse for touch-ups or for travel. It comes in a ton of shades, but it’s pretty forgiving so there’s likely more than one shade that will complement your skin tone.

#8 | Augustinus Bader Face Oil

This luxe face oil is like a spa facial in a bottle. Erin actually combines this oil with the Rich Cream and/or OneSkin Face to create the ultimate hydrating concoction. It feels incredible on the skin and really takes the hydration up a notch. You can use it all over your face, neck, and chest in the morning and at night. If you have dry skin this lovely oil will melt into your skin for instant nourishment.

Favorite Beauty Buys

#9 | NeuBrow

Fuller brows aren’t just very on-trend right now, they also just give a woman a much more youthful appearance. On the flip side, super thin or penciled in brows could be aging you. If you over-plucked your brows in the 80’s or 90’s like SO many of us did…NeuBrow is here to save the day! This serum delivers, but consistency is key. Luckily it could not be easier to apply. Just swipe the brush across your brows and you’ll start to see results in about 30 days. NeuLash is another serum by the brand if you’re looking for thicker eyelashes too!

#10 | T3 Hair Dryer

T3 hair tools are truly la crème de la crème! This Featherweight hair dryer is designed for all hair types, with 5 heat and 3 speed settings that maximize results while minimizing heat damage. The result? Less frizz, more shine, and faster drying time. Plus, it’s so lightweight you’ll need to find another way to sneak in your bicep workout. 😉

*BONUS* Salt & Stone CLEAN Deodorant

This final favorite just barely missed the top 10, but it’s too good not to share. It’s not easy finding a clean deodorant that actually works. Erin really loves this one by Salt & Stone! She tried it out (as did many of you) during the Nordstrom Anniversary sale and hasn’t looked back. This deodorant doesn’t create those annoying deodorant balls under your armpits…big win! It also smells really nice but isn’t too fragrant! Since it’s a solid, it’s nice for travel (some gel deodorants count as liquids for TSA).

Do you have a beauty favorite that didn’t make our top 10 list? We’d love to hear about it! Please leave us a note below and share the juicy details!

Team Busbee

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