5 Best Vegan Makeup Brands You Need to Know About

Vegan makeup brands are all the rage lately! You don’t have to fully adhere to a vegan diet to want to ditch makeup that contains animal by-products. Cruelty-free cosmetics aren’t just trendy, they work really well and look great! There are a ton of confusing labels out there…cruelty-free, vegan, clean, organic…the list goes on. If you missed my clean beauty posts where I break down what it all means, make sure you read those here.

With so many labels, brands, and products out there, it’s hard to know what brands to try. If you are an animal lover that wants to remove the cruelty from your makeup collection, or you are just curious about these high-quality, natural makeup products, this is the post for you! These five brands have cult followings, meaning people love and swear by these brands and their products.

#1 | Milk Makeup

Milk Makeup is possibly one of the most popular vegan makeup brands out there right now…people LOVE it! It is one of those makeup brands that focus on how their products feel as much as how they look. Their ultra-hydrating products will have your skin feeling and looking its best.

Their products are so easy to apply that you don’t even need to use brushes. It goes on so smoothly that you can create a stunning look in minutes! This is the perfect vegan friendly makeup brand for anyone that just wants to quickly apply their cosmetics and get on with their day! All of their products are cruelty-free and 100% vegan! I’ve linked some of their most popular items below…their Hydro Grip Primer is amazing!

Best Vegan Makeup Brands, Erin Busbee of Busbee Style putting on vegan makeup eyeshadow by Tarte Cosmetics in her room in Telluride, Colorado

#2 | Tarte Cosmetics

Tarte Cosmetics is one of my favorite brands for clean makeup! I just did a video with my full morning routine including what Tarte makeup I use! You can find more details in that video but I linked some of my recent favorites below!


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Brows for days ???? We’ve got you covered in the brow department with a different formula for everyone ???? ✨Eyebrow Kit: A duo including a pigmented wax to define and shape brows and a setting powder to keep them in place ✨Wow Brow Gel: A fiber-infused, tinted brow gel ✨Lock on Liner and Brow Cream: A creamy product that can be used to fill in and define brows as well as to line the eyes ✨Ultra Precise Brow Pencil: A super precise pencil that creates a full, natural finish for your brows ✨Instant Lift Brow Pencil: Shape, define and fill in your brows for a natural, polished look ✨Clear Brow & Lash Mascara: Set your brows with a clear, glossy finish Which formula is your brow bestie? Available at @dm_beauty! Tap to shop ✨ #eyeslipsface #elfingamazing #elfcosmetics #crueltyfree #vegan

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#3 | e.l.f. Cosmetics

You have probably heard about elf Cosmetics, especially given they are one of the fastest-growing makeup brands in this market. What you may not have known is that their entire makeup line is vegan friendly! This is one of the most popular brands with makeup artists, so you won’t be surprised to hear their products are amazing! Their products come in discreet sizes, so they’re super easy to slip into your purse. They feel incredible on your skin and look just as good as the feel!

#4 | Cover FX

Kaitlyn, Busbee Style’s Creative Director loves this brand for fuller coverage. Their foundation and concealer are great! All Cover FX products are vegan, cruelty-free, and PETA-approved! Plus, they’re all about mixing different shades and products to create customizable makeup exactly how you like it!

#5 | Pacifica Beauty

Pacifica is one of the most affordable vegan makeup brands available, so if you want to use cruelty-free makeup, but you’re on a tighter budget, you might want to consider checking out what they have to offer! Their eye shadows, mascaras, and foundations all feel amazing on your skin. You get vegan-friendly makeup products that look great, but don’t break the bank! Talk about a win-win! I’ve also heard great things about their skincare!

Bonus | Hourglass Cosmetics

Hourglass Cosmetics didn’t start out as vegan but has recently made a commitment to move their entire line over to vegan ingredients. While they are still working on the transition, they do have a gorgeous line of vegan-friendly products. Their vegan mascara works so well that you only need a couple of coats for some of the longest and thickest lashes! I also really love their vegan-friendly lip treatments, which help keep your lips looking and feeling their best.

What are some of your favorite clean or vegan makeup brands? Please share in the comments!

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