10 Natural Shampoos That Will Have You Breaking Up With Toxic Chemicals

If you are anything like me, you spend an incredible amount of time, money, and effort perfecting your skincare routine. Expensive moisturizing creams, face masks, exfoliants, cleansers, toners, you name it and I’ve tried it! We put in all this effort to make sure our skin looks its best and yet, far too many of us forget to take care of our hair!

Holistic self-care involves treating every part of our bodies the right way, including our hair! So many commercial shampoos are filled with toxic chemicals that are harmful to the environment and our health. If we want to look and feel our best, we should make a conscious effort to avoid these dangerous products!

To help you break up with toxic chemicals and embrace cleaner beauty, we’re sharing 10 natural shampoo brands that avoid harmful chemicals and offer cruelty-free, sustainable products!


#1 | TrueKeratin 

TrueKeratin’s line of natural shampoos use natural, certified organic ingredients. As you probably guessed, their entire line contains keratin, which naturally helps repair damage to your hair. These natural shampoos contain all of the antioxidants and essential vitamins your hair needs to combat frizz and split ends. Every ingredient is sourced from certified organic suppliers, so you can feel confident you’re not smothering your hair in dangerous, toxic chemicals!
Their shampoos also come in environmentally friendly, biodegradable packaging!


#2 | True Botanicals 

True Botanicals offers a hydrating shampoo that is packed with nourishing antioxidants. Their shampoos aren’t just made from completely natural ingredients, they create a luxurious lather that will clean your hair without stripping it of its natural moisture. Each bottle contains green tea oil, which works as a natural exfoliate to remove dead skin and excessive oil from your hair and scalp. While meadowfoam seed oil helps lock moisture in, which keeps your hair and skin feeling soft. Aloe leaf extracts then soothe your scalp and make sure your hair stays shiny and healthy.

Shop more by True Botanicals here.

Best Natural Shampoo Brands, Erin Busbee of Busbee Style sharing the best natural shampoo brands including the cutomizable brand Prose

#3 | Prose

Prose is one of the most popular brands in the natural beauty market right now! Where Prose stands out from the crowd is the way their products cater to the individual, rather than the masses. While they do offer pre-formulated shampoos and conditioners, to get the most from Prose, do yourself a favor and try out their customizable range of hair products! Before you order, you fill out a short quiz about the texture, health, and look of your hair. They then create a custom, natural shampoo that is catered to the specific needs of your hair! So cool! Who wouldn’t want their shampoo customized to meet the specific needs of their hair!?

Best Natural Shampoos, Erin Busbee of Busbee Style sharing the best natural shampoo including 100% Pure

#4 | 100% Pure 

This California-based brand offers shampoos that contain organic, cruelty-free ingredients. They are completely non-toxic and free from dangerous chemical preservatives and artificial colors and fragrances. You will just love their range of antioxidant-rich shampoos and conditioners! You will find everything you need to keep your hair clean, soft, and healthy. Best of all, you can wash your hair knowing that you are using natural products that are free from dangerous chemicals and toxins!

Shop more by 100% Pure here.


#5 | Alaffia

Alaffia offers a line of natural and organic hair care products. They use sustainably sourced ingredients that are both fair trade and cruelty-free. This is a brand with a conscience! Their hair care products are made in Western Africa, which helps create job opportunities in the region. They use natural ingredients that are ethically sourced. They use coconut oil, shea butter, and other natural ingredients, to make sure your hair feels amazing! Give this unique brand a try if you want natural hair care products that make a difference!

More by Alaffia here.


#6 | John Masters Organics

You’ll love the natural feel of these organic hair care products! Their entire shampoo and conditioner line is made from at least 95% organic ingredients, which means they don’t contain harsh pesticides and fertilizers that you get with other hair products. Their shampoos use natural ingredients, such as herbs, flowers, and grains to make sure your hair has a stunning appearance and healthy feel.


#7 | Real Purity 

Real Purity was one of the first brands to mass-produce natural, non-toxic hair products. The entire product line adheres to the brand’s core desire to remove harmful ingredients from hair and skincare products! Best of all, their natural shampoos are surprisingly affordable and tailor-made to fit various hair needs. When your hair is feeling dry and sun-damaged, their line of “Hair Therapy” chamomile shampoo really helps!

Best Natural Shampoos, Erin Busbee of Busbee Style sharing the best natural shampoo including Aromatica

#8 | Aromatica

Aromatica started in South Korea, but its high-quality, natural hair products have spread throughout the world. Their shampoos are made from natural ingredients and work incredibly well! Their shampoo will nourish your hair and scalp every time you wash your hair. You’ll also love the fresh, natural scents that will stick with you throughout the day! AND…their Aromatica Deep Clean Shampoo is EWG Verified!

Shop more by Aromatica here.


#9 | Yarok

Yarok blends organic and all-natural ingredients to make hair care products that are completely free of harsh chemicals. They don’t just use eco-friendly ingredients in their shampoos, they also come bottled in biodegradable packaging. Yarok’s sustainable hair products will leave your hair feeling healthy. You’ll also know that you’re making a difference by shopping from a brand that cares about the natural world!

More by Yarok here.

Best Natural Shampoos, Erin Busbee of Busbee Style sharing the best natural shampoo including Ursa Major

#10 | Ursa Major 

Ursa Major prides itself on providing customers with hair care products that focus on natural beauty. All of their shampoos use natural ingredients that will not damage your hair or your health. They use organic ingredients and avoid harmful sulfates to make sure that your hair is left feeling shiny, thick, and stronger than ever before. No matter your hair type, you will absolutely fall in love with this natural shampoo brand!

More from Ursa Major here.

More Clean Beauty Posts

Do You Want To Try Clean Beauty? Start Here.
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The Top 10 Ingredients To Avoid For Cleaner Skin
The Most Popular Clean Beauty Brands That Are Actually Safe
What Is The Difference Between Natural And Clean Beauty

What are your thoughts on natural shampoo? Have you tried any that you love? Please share in the comments!

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How To Manifest Anything, Fashion blogger Erin Busbee of Busbee Style wearing an orange and blue Staud Ina dress with white sunglasses walking around in Telluride, Colorado
Erin Busbee
After a decade in TV news, a desire to help women "look pretty" sparked a career pivot. I started my own wardrobe consulting business, styling "real" women for many years. In 2014, I changed direction again, using my TV background and styling expertise to launch this website and my YouTube channel. We are now a community of nearly 700,000 dynamic, vibrant, amazing women over 40... who know that age isn't something you need to hide from. For us, life is just getting started!!
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