The Biggest Fashion Blogger Conference of the Year!
This was my 3rd Reward Style conference. I am very proud to have been invited again this year. It’s an invite-only event (that you pay for). Reward Style invites the TOP 200 earning influencers out of 16,000+. (Influencer is a fancy word for blogger.) Once RSVP’s come in, they cast the net wider and extend the invites to a slightly larger group. But, basically, if you are there…you are running a business. No one is there by mistake or because of a contact.
These women are building incredible businesses. They are writing, editing, managing social media, creating graphics, learning SEO and code. It’s NO joke. They are very disciplined, and entrepreneurial. I am always SO inspired by all of these amazing women!
(I will be doing another post about who I met and what I learned. This one is all about fashion!)
DAY ONE
SEQUIN DRESS (0)
Pool Party Hosted by Supergoop
I literally rolled my suitcase into the lobby, checked in as quickly as possible, threw my hair up.. and then did this fun shoot with three of my favorite people! From left, Cathy Williamson, The Middle Page Blog, Tiffany Davros, Street Style Squad and Heather Anderson from So Heather. The pool party is exciting because everyone is so thrilled to be there, and say hi to familiar faces. I met a bunch of YouTubers at the pool party too! I’ll talk more about who I met in another post.
Rachel Zoe Mini Dress
I decided to wear this sequined palm print “Amelia” mini dress because it felt appropriate for a poolside party. I also think the back is pretty amazing! The sequins are an unexpected twist. It’s hard to see them in photos, but the whole dress is covered in sequins. If you have a summer wedding or any fun pool parties coming up, I would highly recommend this piece.
Jewelry
It’s also a bit hard to see my jewelry but it’s a chic, matching, green set: Surf Linear Earrings, Surf Necklace and Surf Ring. I turned the necklace backwards so the lariat would drop against the bare back. I also love the retro, round Jamie Sunglasses…look closely in the picture and you’ll notice how the frames kind of change colors from orange to pink…depending on the light.
DAY TWO
JUMPSUIT (XS)
Keynote & Classes
The first event of the day was a series of presentations by various industry leaders including Reward Style co-founder Amber Venz Box, Song of Style influencer, Aimee Song, and billion-dollar jewelry empire creator Kendra Scott. All of these speeches were incredibly powerful and inspiring. I got to meet both Amber and Aimee over the weekend.
Jumpsuit
I decided to wear this Alexis jumpsuit on the first full day because 1) I LOVE it… 2) It’s stylish and unexpected and 3) It made me look tall!
When I’m packing for this conference I am always torn about wearing things I think you will love and want to buy, and things I love and really want to wear. Sometimes I can find the perfect combination of both, but this year I just wore what made me happy. If you are looking for more casual outfit ideas, I will have another lookbook video up on YouTube soon! Here is one I did a couple of weeks ago. You might also enjoy my video highlighting outfit ideas for your white jeans here.
Cocktail Party with Express
For the cocktail party on the second evening, I coordinated with my friend, Heather (pictured above) I call her my “Blogger Sister” because we look a lot alike. She had on a pink shorts suit and I wore this yellow suit by Veronica Beard. You can check out our matching shorts suits on Instagram here. Shorts suits are my jam! If you are petite like me, they definitely work in your favor, making your legs look longer. I also feel like a shorts suit is an unexpected, trendy option that feels elegant and understated. I would consider it for your upcoming parties. The great thing about this suit, is I can also easily wear the pieces separately. The jacket would look awesome with white jeans or over a white sundress. The shorts would be great with a simple white tee.
You may also recall me talking about the shorts suit trend in my spring trend roundup video here. This is a great video if you want to know what’s trending in fashion.
DAY THREE
DRESS (XS)| BELT BAG (converts to crossbody too)
Brand Meetings & Brand Lounge
The second day was chock full of one-on-one meetings with brands. I had the chance to sit down with Mary Kay, QVC, Sole Society and Ann Taylor. During these meetings, I like to look professional, but also stylish. Comfort is key. I thought this soft, jersey dress by Norma Kamali was just perfect. Do not hesitate to scoop up this elegant and sporty dress. It also travels beautifully since the fabric doesn’t wrinkle. The belt bag was ideal for the long work day. It kept me relatively hands free so I could focus on shaking hands, passing out business cards and my media kit.
Remember these sock booties by Stuart Weitzman? I bought them this winter. They are lightweight and seasonless.
Finale Party Hosted by LikeToKnow.It
The final look was for the finale party, which I ended up deciding to skip. I got dressed up immediately following my brand meetings, took some photos with a sweet Dallas photographer named Becca, and then realized how exhausted I was. I made the decision to order room service, and hang out in my room instead, which was heaven.
For the last party I like to push the envelope a little… and bring on the drama! Cause WHY NOT! This is the time to do it. You can check out the risque dress I wore last year here.
Dramatic Drape Top
I bought this side drape top by Peace & Love from Misguided. I knew I wanted to wear it, but I needed ridiculously high rise white pants to pair with it. Once I found these pants by Michael Costello, I was pretty psyched! You may recall these pants from my Hawaii trip here. They also come in black and red.
Which outfit was your favorite?? I hope you will share in the comments below.
Please let me know if you have any questions. Be sure to subscribe to my exclusive newsletter so you don’t miss my next post about the conference.
Thank you SO much for stopping by!
