30+ Beauty Tips To Look 10 Years Younger Over 40!

This post is your ULTIMATE guide to all things beauty…and all the beauty tips to look younger over 40! These tips and tricks will take 10 years off, believe me! I’m covering how to look younger with everything you need to know about skincare, makeup, hair, and more!

Find more beauty tips, trick, and information here.

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Face & Makeup

First, I want to make it clear that I am not a makeup artist. But I have been doing my own makeup for TV and for YouTube for several decades during which time, I’ve picked up some awesome tips and tricks.

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#1 | Brows

Even though they seem to be quite polarizing (who was around for #Browgate 😉 Thicker brows are definitely IN! A thicker, fuller, more natural brow is much more youthful. Did you over tweeze in the 90s’ like I did!? My brows were SO thin. I’ve grown mine back over 6+ weeks using NeuBrow growth serum. My brows have grown 2-3 times thicker and I’m loving it! One of my favorites for filling in my brows is this eyebrow gel.

Another option for brows is microblading. I tried this a few years ago and liked the look but decided not to do it again. You can watch that experience here. You also have the option of dying your eyebrows if you want them to be a bit darker!

#2 | Update Your Makeup

You can get in a makeup rut. I wore the same makeup and did the same routine for a solid 10 years and thought I couldn’t try anything new. Keep things updated to look and feel more youthful, fresh, and modern. Take a risk!

#3 | Skip Matte Makeup

In general, as we get older, our skin gets drier, has more wrinkles, creases, and cracks. So you’ll want to go with a creamy hydrating dewy makeup routine (unless you are lucky enough to have oily skin). I like to do a foundation/glowy primer combo to cut the foundation even more. I mix the It Cosmetics Your Skin But Better Illuminating CC Cream SPF 50 with the Lune & Aster primer. Sometimes I’ll even mix in some Colleen Rothschild face oil for extra hydration. I also don’t do a full face of makeup most days. I want my skin… to look like skin! Instead, I will focus on covering the red areas only.

As we get older, I would definitely skip glitter and choose light reflecting or shimmery shades instead. Less is more.

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#4 | Curl Your Lashes

This is an integral step in your beauty routine! Curling your lashes is simple and will help open up the eyes and look more lifted. Another option is magnetic lashes. Angie from Hot & Flashy did a video about magnetic lashes that actually work. I’ve tried these and really like them! Instead of doing the full strip, I like to add a clump just in the corners.
I’ve also tried eyelash extensions but decided they were too much maintenance for me and i was worried about damage my real eyelashes so I stopped.
Shop more eyelash curlers here.

#5 | Erasing Dark Circles

I don’t know about you, but my dark circles have gotten a lot worse with age! Anyone else!? The first step to covering up those dark circles is to use some sort of eye primer. I use the Colleen Rothschild Retinol Eye Serum that also works as a primer. Let it sit for a minute and then put on your color corrector. My all-time favorite color corrector is the Urban Decay Naked Skin Color Corrector Concealer in Pink! It’s usually always sold out and I’ve heard rumors it’s being discontinued so if you see it, grab it before it’s gone! Next, I add waterproof concealer and use my ring finger to press it in. The concealer I use most is the waterproof It Cosmetics Bye Bye Undereye Concealer. I also love the new Tarte Shape Tape Ultra Creamy. You can read more about that wonderful concealer here.

#6 | Apply Concealer Correctly

You want to make sure you prep your skin before putting on concealer so that it doesn’t settle into the creases. As I mentioned above, I typically use the Colleen Rothschild Retinol Eye Serum as a primer. Using a concealer that’s more liquid-y versus cream will help. Another thing you might want to try… Swap  color corrector for your concealer!

#7 | Apply Blush Strategically

Apply your blush higher on the cheek (not right on the apple) and apply it in a circular motion upwards to give that lifting effect. I like to use a shimmer powder with a little bit of color in it like this Becca highlighter that has a little bit of peach in it (I use Champagne Pop). You can also do a little contouring but just make sure you apply it a little higher than you normally would so it looks lifted.

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#8 | Lip Lines

In your 40s you start getting those annoying fine lines around your lips. It makes us look older and sometimes causes your lipstick to feather, creating the joker effect. You want to find ways to minimize and hide those lips lines. At night, I always use some sort of lip mask. Right now I’m loving this Kiehl’s lip mask. To get the dead skin off and make your lips look extra smooth, use an exfoliator like this one or this one.
To prevent the lipstick from feathering, use an eyelid primer around your upper lip to really keep that lipstick in place.
I like to line my lips with a liner that matches my lip tone. You can also use the natural liner to draw the shape of the lip you want…I usually overdraw them to make them look bigger and fuller. After that, I’ll fill in my lips with the liner. Then, I’ll use a creamy, hydrating lipstick over it! Exceptions to that are when I wear a red or burgundy lipstick because I like the look of a matte lip for those shades. Finally, you can also do some light reflection concealer on your Cupid’s bow to add pop and fullness to the lips!

#9 | Fight RBF (Resting B*tch Face)

I shared a story in my Zoom tips video about how I noticed my RBF in a Zoom call so now I try to put a little smile on! But there’s actually a makeup trick you can use to help prevent RBF. Lisa Eldridge did a video on how to do your makeup so you don’t have this problem. Essentially what you do is you take concealer and you cheat the bottom corner of your mouth out. Once you’ve concealed the bottom corners, you line them to create a different shape. It will make your mouth look happier. You can watch my video demo here.

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#10 | Eyelid Primer

It’s a small step in the makeup routine but can really help make you look younger! My favorite eyelid primer that I keep coming back to is this one by Too Faced. It’s hydrating, helps hold my eye shadow, and conceals the little veins on the eyelids. It does have a bit of color in the primer which helps to cover up those veins.

#11 | Match Foundation To Your Skin

When you’re wearing the wrong foundation color, you can look a lot older! When you’re trying on a new foundation, make sure you look closely at the shade in natural light by a window. Another great test is to put it on the back of your wrist. I can’t tell you how many times I have purchased expensive foundation, only to get it home and think… what was I thinking?? It’s so easy to buy the wrong shade. I also suggest asking for samples so you can test at home first.

#12 | Makeup Tricks

There are specific makeup techniques you can use to actually look younger. Almost every beauty YouTuber out there has some special eye tricks and these are some of my favorites…

Eyeliner Trick

Dominique Sachse has a video about her “makeup facelift” that you can watch here. She suggests only lining the upper waterline (not the lid itself). If you have hooded eyes, eyelid real estate is already hard to come by. So lining that waterline instead gives you more space on the lid and gives that lifted look. I’ve been using this Maybelline eyeliner and really love it. It’s waterproof and stick-thin so it’s easy to get to that water line.

Eyeshadow Trick

Light colors make something look larger while dark colors will recede the area and make it look deeper. Lighter shades go on the lid and dark in the crease for hooded eyes. Find everything you need to know about hooded eyes in this post.

Best Skincare Over 40, Erin Busbee of Busbee sharing her top 3 products of the year including Colleen Rothschild Mandelic Acid Radiance Serum, Face Oil No. 9 and Retinol Supreme Eye Serum from her bathroom in Telluride, Colorado


I share a lot of information on skincare here. Finding what skincare works best for YOU is key! Just because something works well for one person, doesn’t mean it will work well for everyone. Feel free to ask your skincare questions in the comments below if you need help finding something specific!

#13 | Sunscreen

We can’t talk about beauty and looking younger without emphasizing the importance of sunscreen! I did an entire video about sunscreen, different types of SPF, and more! It’s very educational and a must-watch! I’ve been using the Cover FX drops as the last step in my skincare routine before I apply my makeup. These drops absorb easily and don’t smell!

Best Skincare Over 40, Erin Busbee of Busbee using the Colleen Rothschild Face Oil No. 9 in her bathroom in Telluride, Colorado

#14 | Build A Skincare Routine

As women over 40, we should have an anti-aging (or pro-aging) routine. You don’t have to go overboard. But there are three key ingredients you should including in your skincare routine.
The first is Vitamin C! I’ve been using the Josie Maran Bright Skin Vitamin C Serum and really like it!
The next ingredient or category of ingredients is Alpha Hydroxy Acids or AHAs. These will reduce fine lines and wrinkles and help brighten your skin. Within the category, there is hyaluronic acid, lactic, mandelic acid, and citric acid. A few of my favorites are the Josie Maran Smooth Skin Resurfacing Serum, Sunday Riley Good Genes, and Colleen Rothschild Mandelic Acid.
The last ingredient to look for is hydroquinone. This really lightens and brightens the skin. If you have dark spots and sun damage, this will take care of that! I use this Obagi Clarifying Treatment and LOVE it!
Another ingredient that’s a little controversial is retinol. There are a ton of retinol products out there to choose from! Just make sure you slowly integrate it into your routine so you skin can get used to it because it can be strong and drying.

#15 | Hydrate Your Skin

I live in very high elevation so hydration is a constant struggle… I now only use oils and balms to keep my skin glowing, hydrated, and smooth. For extra hydration, I love the Colleen Rothschild face oil combined with her Extreme Recovery Cream. But I have a constant rotation of any balm or oil I can get my hands on!


Getting older and going through menopause, our hair just isn’t what it used to be. I’ve personally gone through a hair transformation over the past year and the following tips are what I’ve learned and what’s working for me!

#16 | Exfoliate Your Scalp

If you use a lot of dry shampoo or any other products, you need to make sure you exfoliate your scalp with a scalp massager and do a scalp mask. It will help eliminate that product buildup that inhibits new growth. If we want to have healthy hair, we have to start by taking care of it at the roots.

Curling your hair with a wand, step by step instructions by beauty blogger Erin Busbee with long blonde hair

#17 | Don’t Dry & Curl On The Same Day

Sometimes this is unavoidable. But if you want to reduce damage, it’s best to avoid drying and curling your hair on the same day! The extra heat makes it more damaged, brittle, and dry.

#18 | Get Regular Trims

Make sure you get your hair trimmed every 6-8 weeks to keep it healthy, growing, and thick!

#19 | Get Thyroid Checked

Depending on your age, it’s important to make sure you’re on top of your thyroid. After I had my daughter, my hair got super thin and I thought it was just a post-pregnancy thing. Turns out, it was actually a problem with my thyroid. I have hypothyroidism and had to start taking medication. After I started that, in combination with collagen powder which I talk about below, my hair got a LOT thicker!

Thoughtful Gifts, Erin Busbee of Busbee Style wearing a black puff sleeve cashmere sweater by AQUA, gray wash Agolde jeans, black Sorel boots, and a diamond star necklace by Marc & Marcella from Bloomingdale's in Telluride, Colorado

#20 | Biotin Supplement

This is a really common supplement you can take for your hair, skin, and nails. But as always, make sure you talk to your doctor before trying something new. Biotin is tricky with thyroid meds so again talk to your doctor before taking it.

#21 | Nutrafol

People LOVE Nutrafol and have seen great results. I ordered one bottle, but couldn’t commit to the four pills per day. Felt like too much for me, but if you are open to trying it, it is highly rated!

#22 | Collagen Powder

As I mentioned above, my thyroid meds coupled with collagen powder in my morning coffee have literally CHANGED my life!! I’ve noticed a HUGE difference and cannot recommend this enough! This video gives you a coffee demo along with other hair thickening tips.

#23 | Hair Extensions

Hair extensions can be kind of high maintenance if you get permanent ones. But you could also try the clip-in ones or even the Halo. I share more about Halo in this video. I used it for a while but decided to stop because I didn’t love how I felt wearing it but it’s still a great option to explore!

#24 | Root Touch Up Spray

Use root touchup spray to conceal bald spots, thinning hairlines, and grown-out roots! It’ll fill in any spots you don’t like. It will make it look like you have WAY more hair!

sharing styling tips to get style back on track featuring fashion over 40 blogger Erin Busbee wearing brown Lovers + Friends top with Valentino belt and skinny jeans

#25 | Thickening Treatments

This can be thickening shampoo, thickening conditioner, thickening mousse, thickening serum…you get the picture! I use this Bumble & Bumble Thickening Go Big Volumizing Treatment before I dry my hair and it really works! If you try it, let us know what you think in the comments below. I’ve got my friends and family using it now.

#26 | Tease Your Hair

This trick is so simple and quick! If you don’t like the volume of your hair…just tease it! It can really help!

#27 | Right Hair Color

Don’t underestimate the power of the right hair color! The wrong hair color can make you look a lot older than you are! Finding the right shade can be tricky. Try a virtual try-on technology to see what works best for your skin tone! And make sure you watch this video to see me with some pretty funny hair colors.

#28 | Shiny Hair

Dry, frizzy hair can be aging while shiny hair looks more youthful! Make sure you’re using a good shampoo and conditioner for this. I love Colleen Rothschild haircare products and have been testing out the highly rated Olaplex shampoo and conditioner! You should also make sure to do a hair mask at least once a week. My favorite is the Obliphica hair mask!

#29 | Don’t Use Too Many Products

Using too many products can weigh your hair down and all of those products can build up. If you have to use a bunch of products, make sure you have a clarifying or detoxing shampoo to help get rid of the buildup like Quai Detox Shampoo. If you want to DIY it, try adding a capful of apple cider vinegar to your shampoo.

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#30 | Change Up Your Hair Style!

If you’ve had the same hairstyle for the past 20 years, there’s a chance it’s outdated. For example, I just got curtain bangs to update my look and I’m LOVING them!! They are low-maintenance bangs for sure. You just have to make sure you dry them pretty soon after the shower. I’ve been using the Dyson Airwrap to dry them. Between my curtain bangs, and fuller brows, I feel like a new person! You can also play around with hairstyles. Wear your hair up in a ponytail or bun, try a new part or curl it. It’s great to mix things up to stay youthful and modern.

#31 | Ponytail Facelift

By simply pulling your hair back in a ponytail or bun you can create the look of a lifted face! It’s genius! I’ll talk more specifically about youthful hairstyles below. If you don’t have enough hair to do a ponytail or bun, don’t despair! My friend Ashley has a product that will create that ponytail facelift without actually having to create the ponytail. It’s a clip that you can put in your hair that’s super simple and actually works! You can check out the demo here.

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#32 | Youthful Hairstyles

I absolutely LOVE doing hair! I can do a ton of different hairstyles and I’m actually pretty good at it…it’s my jam! BUT, I don’t have a ton of time. So I have to come up with hairstyles that don’t take a ton of time, make me look youthful, but are also sophisticated! These are a few of my go-to styles for medium to long-length hair…

Teased Hair
Half Up
Pony Tail
Loose Waves

If you’re interested, watch how I do all of these hairstyles in this video.

whiter teeth on fashion over 40 blogger Erin Busbee

Bonus Tip | Whiten Teeth

Nothing ages you faster than yellow teeth. Drinking coffee, tea, etc., and eating certain foods will inevitably turn your teeth a little yellow. I’ve tried a couple of things…ultraviolet light, whitening strips, etc. But in my opinion, the best option is to go to the dentist and get the impressions done, use the gel they give you, and your teeth will get a lot whiter! I have sensitive teeth so the dentist was able to give me a lower potency gel, which I wear overnight once every couple of months. It is a game-changer!

Make sure you check out the rest of our beauty posts here. And watch more of my beauty videos…

Look 10 Years Younger with These 10 *Life Changing* Beauty Tips (Over 40)
10 SIMPLE Beauty Tips to Look 10 Years Younger
10 LIFE-CHANGING Secrets for Thicker Hair *Must Watch!*
5 Hair Mistakes Making You Look 10 Years Older
5 Ways to Style Your Hair to Look *10 Years YOUNGER!*
10 Beauty Mistakes You Should Stop Making Now

Do you have an awesome beauty tip that didn’t make our list? Please share in the comments. For more youthful beauty tips, get my blog posts delivered directly to your inbox, along with some next-level freebies, when you sign up for my newsletter here. Thanks for stopping by!

How To Manifest Anything, Fashion blogger Erin Busbee of Busbee Style wearing an orange and blue Staud Ina dress with white sunglasses walking around in Telluride, Colorado
Erin Busbee
After a decade in TV news, a desire to help women "look pretty" sparked a career pivot. I started my own wardrobe consulting business, styling "real" women for many years. In 2014, I changed direction again, using my TV background and styling expertise to launch this website and my YouTube channel. We are now a community of nearly 700,000 dynamic, vibrant, amazing women over 40... who know that age isn't something you need to hide from. For us, life is just getting started!!

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