7 Fabulous Makeup Tips for Women Over 40 That Won’t Age Your Face

5-Minute makeup routine featuring charlotte tilbury bitch perfect lipstick, instant look, big fat lashes and magic foundation, makeup tips for women over 40, makeup tips for aging skin

Makeup Tips for Women Over 40

I remember when I first started becoming addicted to makeup and beauty tutorials. I loved trying all sorts of new and different techniques! When I was in my 20s and 30s, I was more daring with my makeup looks. But ironically, it was a time in my life when I was a little more insecure. By the time I hit my 40s, I was much more comfortable in my own skin, which I think happens to a lot of us. I was generally more confident, but that’s when I started to notice the fine lines around my mouth, eyes and forehead.

I began approaching my makeup differently—more thoughtfully. Along the way, I picked up a few tricks that really upped my makeup game. After learning what works best on aging skin, I wanted to save you the learning curve and share these 7 fabulous makeup tips for women over 40 that won’t age your face.

For some very practical pro-aging skincare tips, you can check out my post on retinol and younger looking skin here.

Do you have any makeup tips for aging skin that I haven’t mentioned? Please share – we’d love to know!

Sign up for the newsletter and take advantage of our amazing style resources here. Thanks for reading!

#1) Use Moisture-Boosting Primers

When prepping your face, you’ll want to use primers with hyaluronic acid and collagen to boost moisture, prior to your foundation like Charlotte Tilbury’s Wonderglow Face Primer. Victoria Beckham’s Cell Rejuvenating Priming Moisturizer is also a great choice. It’s a lightweight daily moisturizer that deeply hydrates while blurring pores and bonus—it’s a clean formula. Clé de Peau Beauté’s Long-Lasting Hydrating Veil fills in fine lines and wrinkles while offering SPF 21.
Charlotte Tilbury Wonderglow Face Primer
Victoria Beckham Cell Rejuvenating Primer
Clé de Peau Beauté Long-Lasting Hydrating Veil SPF 21
Lancôme Prep & Hydrate Primer

#2) Ditch Heavy Foundation

It might seem obvious, but too much full-coverage foundation on aging skin can make you look older. Getting heavy-handed with your base layer can cause the foundation to settle in fine lines and wrinkles and give you that dreaded cakey look. A radiant, lightweight foundation or skin tint blurs and smooths over uneven texture, rather than accentuating it. You can always cover heavier discoloration or broken capillaries by spot-concealing.
NARS Pure Radiant Tinted Moisturizer
Charlotte Tilbury Beautiful Skin Foundation
Bobbi Brown Intensive Serum Foundation SPF 40
Chantecaille Just Skin Tinted Moisturizer SPF 15

#3) Brighten Under Your Eyes

One of the first areas to show signs of aging are the eyes. Brighten both the upper- and under-eye using the “Triangle of Light” technique: Create an upside-down triangle under each eye, gently pressing the product into the skin. It makes the area look dramatically lifted. But beware of over-doing it! Similar to foundation, you don’t want to accentuate fine lines with gobs of concealer. A few drops of a hydrating concealer that’s the same shade or a shade lighter than your foundation should do the trick.
Dior Forever Skin Correct Concealer
Clé de Peau Beauté Concealer Broad Spectrum SPF 25
Lancôme Teint Idole Ultra Wear Concealer
Sisley Paris Eye Concealer with Botanical Extracts

#4) Invest in Cream Products

Most makeup artists agree that cream or liquid makeup products can be ideal for more mature skin. Unless it’s finely milled, powder products tend to settle in fine lines and emphasize any crepeiness we may have. Powders can also look splotchy and uneven since our skin tends to get drier as we age. Cream products are pretty mistake-proof. Just start with a small dab and gradually build to a soft, light, flattering color.
NARS Air Matte Blush
Westman Atelier Eye Pods Eyeshadows
Vapour Aura Multistick for Cheeks, Lids & Lips
Tower 28 Beauty Bronzino Illuminating Cream Bronzer

#5) Apply Blush Upward

In order to create a more lifted illusion, work against gravity by applying your blush on the upper part of your cheekbones in a slightly upward sweep. You should start the blush further back on your face and not hit the apples of the cheeks as dramatically as when you were younger, since that area tends to droop as we get older.
Charlotte Tilbury Cheek to Chic Blush.jpg
NARS Blush
Bobbi Brown Pot Rouge for Lips and Cheeks
Tom Ford Shade & Illuminate Blush Duo

#6) Approach Shimmer Eyeshadow Cautiously

You’re never too old to wear a little shimmer on your eyes, but as with everything else we’ve discussed, less is more. Metallic eyeshadows can get chalky on dry skin and emphasize any imperfections. Opening up the eye with a soft matte or satin shade on the lid and blending it into medium and dark-toned shadows higher above the crease and the outer corner, makes a world of difference.
Victoria Beckham Beauty Smoky Eye Brick
Charlotte Tilbury Eyes to Mesmerise Cream Eyeshadow
Tom Ford Mink Mirage Eyeshadow Palette
Viseart Neutral Petites Mattes

#7) Use Moisturizing Lip Color

I think we’ve all gotten the picture that makeup over 40 revolves around hydration. Our lips are no different. Choose lipstick formulas with cream or lip balm textures. As trendy as they are, it’s probably best to avoid matte shades. Outlining your lips with a liner just slightly outside the lines will give you a fuller look.
Chanel Rouge Coco Flash Hydrating Lip Colour
Charlotte Tilbury Hyaluronic Happikiss Lipstick Balm
Dior Addict Lip Glow Balm
Chantecaille Lip Veil
Amit Bloom, lifestyle writer Busbee Style
Amit Bloom
Amit is a loyal subscriber turned contributor from Miami, where she founded and edited an award-winning lifestyle magazine for over 20 years. The loves of her life are her husband and their two fiercely independent and creative kids. She has been known, however, to proclaim that her favorite child is their Shiba Inu, Zac.
Join the Conversation

7 thoughts on “7 Fabulous Makeup Tips for Women Over 40 That Won’t Age Your Face

  1. I wanted to give a makeover to my mom on her birthday. So for that reason, I was looking online for some tips and hacks to hide fine lines and wrinkles. I came to find your blog while browsing through the internet. Thank you for saving my time. I also liked your recommendations on makeup products. I will try this out and see whether these tips work for my mom or not. Thank you for sharing this blog with us. It was very helpful.

    1. Thank you so much for the feedback, Manojnatha! I’m thrilled you found these tips helpful. Please come back and let us know how it worked out with your mom. 🙂

  2. Try shaving the peach fuzz you get with age off of your face. I shave my face at least once a week. It makes all the difference for makeup application. I know it sounds weird, but trust me it makes a big difference. Peach fuzz is not pretty on anyone, anywhere.

    1. Hi Denise! You’re actually not the first person I’ve heard this from and it’s a good idea. Regardless, whether someone is comfortable shaving their peach fuzz or not — hydration is vital! Thanks for your tip.

  3. I love expensive cosmetics, but I would love to tell you about the best lipcolor I have ever used. My partner loves the look of lipstick but detests its messiness and stickiness. I discovered “Revlon Colorstay Overtime” lip color. I used to love Chanel’s European version but it dries out the lips. It will never mark your champagne, or wine glass, leave a mark on your napkin or even come off on your mask. This is a two process color which lasts almost all day. The second step is a lip gloss. I apply it after the color dries to seal the color. If I am going to be kissing my man, I wipe it off or blot it, leaving just the color for many hours. Try it.

    1. Great budget-friendly choice, Catherine! Another nice thing about the Revlon Colorstay Overtime is that it contains vitamin E, so it’s definitely moisturizing. Thanks for your feedback!

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