Bikinis Two Piece Swimsuits | Best Bikini Brands Women Over 40

Our Top 6 Best Bikini Brands in 2020 – The Essential List

Women over 40 usually dread even thinking about shopping for swimsuits…let alone bikinis! If you’re not a fan of bikinis, that’s okay, I have plenty of one-piece swimsuits on the site and you can find them in the posts and videos I linked below. First, I want to discuss strategy…This is NOT the time to fly blind. Have a plan. Know your body. Know your brands.

Keep scrolling for more swimsuit inspiration, my favorite brands, and more info about my body and bikini shopping strategy!

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Flatting swimsuits for women over 40, Fashion blogger Erin Busbee of Busbee Style wearing a white Vitamin A bikini with Rails cotton button down over it standing in Texas

Brands I Love

All of these brands are high quality, have nice fabrics, and are made with a woman’s body in mind!

Becca – Love this brand! They have really nice fabric that keeps everything held in so you feel secure!
Robin Piccone – Perfect if you need some basic bikini essentials!
Vix – A super sexy brand for anyone looking to spice up their next vacation or pool day!
Vitamin A – Another sexy brand with less coverage but great pieces and design details like the rings on the swimsuit I’m wearing above.
L*Space – Has really fun colors and patterns. The material is thinner so it’s very comfortable but still makes you feel secure.
Johanna Ortiz – You can find some serious standout swimsuits from this brand! She also has great one-pieces!

Flattering Swimsuits, Fashion blogger Erin Busbee of wearing a ruffled one shoulder bikini by Johanna Ortiz with matching brown bikini bottoms in the Bahamas

My Body

Here’s what I know about my body… Since I have a square, athletic build with little definition in my waist, I tend to prefer a bikini because it creates more of an hourglass shape. I also prefer to add width or volume to my chest with wider straps, ruffles, or a one-shoulder top. I do not like straps that wrap around my torso since I have very little space between my bust and waist. I’ve walked through how my body and diet have changed through menopause here and here if you’re interested.

May Best Sellers, Erin Busbee of Busbee Style wearing a Black and leather ruffle bikini by Agua de Coco by the pool in south Texas

Your Body

I could spend endless blogs delineating the differences between pieces and what you should look for, BUT I want to keep it simple cause I know you are busy. I’ve touched on it in this post and this video as well. If you don’t know your body shape, make sure you watch this video!

What to Look For:

Here’s the headline: prints, ties, ruffles, straps, and sparkle all draw attention or add volume. Put those details on your best half… or on the half that needs volume to create balance. In other words, if you are small chested, that’s where you put the pizazz… to add volume. In contrast, if you have bigger hips, don’t wear string tie bottoms in a floral print. You with me??

If you want a modest coverage up top, look for a ruffled bandeau or one-shoulder top. I have a couple of tops like this and they cover everything!

What are your go-to bikini brands? Please share in the comments!

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Thank you for stopping by!

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  1. Hi Erin,
    I enjoy your Youtube channel. My one problem is the price points of the items you recommend. Even the lower end prices can be expensive for a lot of people. There are a lot of fun ways to shop without spending much money. For example, Ebay, consignment stores, Poshmark. Also, just looking for sales, waiting until items go on clearance. But it is nice to see what the trends are.
    One thing I was wondering about, have you ever checked out Boden? They are a British catalog company that does carry a few pieces in Nordstrom and other high end stores. They have great sales and great swim suits in particular. I am 53 and I have been buying their bathing suits for years. They fit well, are up to date (fun) and a good deal, particularly when they go on sale. Just wondered what you thought of them?
    Keep up the good work.

    1. Agreed…those are ALL great ways to shop, Ann! I featured a post on eBay shopping recently. I also talk extensively about how to save money in my Style Reboot series and how to look expensive on a budget video. You can always take the ideas and modify them to fit your budget. I always try to offer more affordable options mixed with higher end. I love Boden for my kids, but I haven’t really tried the clothing or swimwear for myself. I’ll take a look, Ann. Thanks so much! Erin xo

  2. Great post Erin…thank you! I’m 56 and just returned from a holiday where I only wore 1-pieces because I love them and felt they were more age appropriate. But (please excuse my bluntness)…what a pain using the restroom! I’m now in the market for a bikini and my body type is similar to yours so these are some terrific options! I especially love #13…thanks again!

    1. Haha… I LOVE your bluntness. Agreed, two pieces are MUCH easier in the rest room and the high waist bottoms provide almost same coverage! Erin xo

  3. Can you give info on the striped suit you are wearing in the second photo? Suit in top photo is super cute as well if you could post the name/brand for that one as well?? Thanks!!