The Best Bikini Brands For Women Over 40 To Feel Confident In

Best Bikini Brands For Women Over 40

Women over 40 usually dread even thinking about shopping for swimsuits…let alone bikinis! If you’re not a fan of bikinis, that’s okay, I have plenty of one-piece swimsuits on the site and you can find them in the posts and video I linked below. First, I want to discuss strategy…This is NOT the time to fly blind. Have a plan. Know your body. Know your brands.

Keep scrolling for more swimsuit inspiration, my favorite brands, and more info about my body and bikini shopping strategy!

Sexy Swimsuits Over 40…? Yes, I Found The Best!
The Best Swimsuits For Summer
Sexy, Flattering, And Full Coverage? The Perfect Combination!
Save Yourself! Order Swimsuits Online
4 Of The Best Swimsuit Coverups
The Best High Waist Bikinis That Cover Your Tummy
Swimsuits Over 40
6 GORGEOUS Swimsuit Cover Up Looks I’m LOVING Right Now
Top 6 Favorite Swim Coverups

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#1 | Robin Piccone

This is the perfect brand to try out if you need some basic bikini essentials! I bought this cute pink bikini for my trip to Arizona last year. This exact suit is sold out, but this year’s version is a gorgeous lapis blue. I love that the top has sleeves (extra coverage from the sun is always a plus!), and the high waist bottoms are incredibly flattering.
Shop more by Robin Piccone here.

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#2 | Vitamin A

Vitamin A is a sexy brand with less coverage but great pieces and design details! The bikini I’m wearing above has cool rings on the side of the bottoms that just make it a little different! But, this year’s version of this white suit has the coolest cutouts on both the top and bottom – so on trend!
More from Vitamin A here.

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#3 | Vix

Vix is definitely the sexiest brand on this list. They usually have less coverage and more strappy, sexy details. If you’re looking to spice up your next vacation or pool day, this is the perfect brand to check out!

More by Vix here and here.

Bikinis With More Coverage

Becca – I love this brand! They have really nice fabric that keeps everything held in so you feel secure! I also have a few one-pieces that are amazing.
L*Space – Has really fun colors and patterns. The material is thinner so it’s very stretchy and comfortable but still makes you feel secure.
Johanna Ortiz – You can find some serious standout swimsuits from this brand! She also has great one-pieces!

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My Body

Here’s what I know about my body… Since I have a rectangle shape, athletic build, and little definition in my waist, I tend to prefer a bikini because it creates more of an hourglass shape. I also prefer to add width or volume to my chest with wider straps, ruffles, or a one-shoulder top. I do not like straps that wrap around my torso since I have very little space between my bust and waist. I’ve talked about how my body and diet have changed through menopause here if you’re interested.

Your Body & What To Look For…

I could spend endless blogs delineating the differences between pieces and what you should look for, BUT I want to keep it simple cause I know you are busy. I’ve touched on what to look for in a swimsuit depending on your body shape in this post and this post. But the most important piece is actually knowing your body shape. If you haven’t figured that out yet, start here!

Here’s the headline: prints, ties, ruffles, straps, and sparkle all draw attention or add volume. Put those details on the half that needs volume to create balance. In other words, if you are small chested, that’s where you put the pizazz… to add volume. In contrast, if you have bigger hips, don’t wear string tie bottoms in a floral print. You with me??
If you want modest coverage up top, look for a ruffled bandeau or one-shoulder top. I have a couple of tops like this and they cover everything!

If you’re over 40 and have a go-to bikini brand you love…please share in the comments! Dno’t keep that to yourself!

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Thank you for stopping by!

Erin Busbee signature

How To Manifest Anything, Fashion blogger Erin Busbee of Busbee Style wearing an orange and blue Staud Ina dress with white sunglasses walking around in Telluride, Colorado
Erin Busbee
After a decade in TV news, a desire to help women "look pretty" sparked a career pivot. I started my own wardrobe consulting business, styling "real" women for many years. In 2014, I changed direction again, using my TV background and styling expertise to launch this website and my YouTube channel. We are now a community of nearly 700,000 dynamic, vibrant, amazing women over 40... who know that age isn't something you need to hide from. For us, life is just getting started!!
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9 thoughts on “The Best Bikini Brands For Women Over 40 To Feel Confident In

  1. Hi Erin,
    I enjoy your Youtube channel. My one problem is the price points of the items you recommend. Even the lower end prices can be expensive for a lot of people. There are a lot of fun ways to shop without spending much money. For example, Ebay, consignment stores, Poshmark. Also, just looking for sales, waiting until items go on clearance. But it is nice to see what the trends are.
    One thing I was wondering about, have you ever checked out Boden? They are a British catalog company that does carry a few pieces in Nordstrom and other high end stores. They have great sales and great swim suits in particular. I am 53 and I have been buying their bathing suits for years. They fit well, are up to date (fun) and a good deal, particularly when they go on sale. Just wondered what you thought of them?
    Keep up the good work.

    1. Agreed…those are ALL great ways to shop, Ann! I featured a post on eBay shopping recently. I also talk extensively about how to save money in my Style Reboot series and how to look expensive on a budget video. You can always take the ideas and modify them to fit your budget. I always try to offer more affordable options mixed with higher end. I love Boden for my kids, but I haven’t really tried the clothing or swimwear for myself. I’ll take a look, Ann. Thanks so much! Erin xo

  2. Great post Erin…thank you! I’m 56 and just returned from a holiday where I only wore 1-pieces because I love them and felt they were more age appropriate. But (please excuse my bluntness)…what a pain using the restroom! I’m now in the market for a bikini and my body type is similar to yours so these are some terrific options! I especially love #13…thanks again!

    1. Haha… I LOVE your bluntness. Agreed, two pieces are MUCH easier in the rest room and the high waist bottoms provide almost same coverage! Erin xo

  3. Can you give info on the striped suit you are wearing in the second photo? Suit in top photo is super cute as well if you could post the name/brand for that one as well?? Thanks!!

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