Over 40 Style Bloggers That Are Rocking Instagram
Admittedly, we spend a decent amount of time on Instagram. Time flies when in the scrolling vortex! Consuming rich style content is both a hobby and a passion for everyone on Team Busbee. IG is truly an amazing resource for outfit inspiration. There are more accounts than one could count but finding beauty and/or fashion influencers and creators that align with your personal taste and style preferences is key. Sure, it’s fun to shop all of their product finds, but you can also glean inspiration from these beauty and fashion mavens and put together looks with items you already have in your closet.
We thought it would be fun to share some of the 40+ers who are frequently in our feeds and out there slaying it in the style department. These women all have visually stunning Instagram pages and incredible style. Note: This post is older so if there are any 40+ women that are new to your IG feed that we unintentionally left out, please share in the comments below so we can add them!
We’ve also shared more 40+ bloggers and Youtubers you’ll love here!
#1) Busbee Style
We would be remiss not to list Erin Busbee as our ride or die, numero uno when it comes to fashion, beauty, style inspiration, and so much more. You can’t help but appreciate her quality content, humor, photography, and elevated style. She keeps it real and truly has a passion for helping women feel and look their best. She so elegantly merges soul and style!
Instagram: busbeestyle
Blog: right here at BusbeeStyle.com
Photo Credit: Mary Craven Photography IG: @marycravenphotography, Website: https://marycraven.com/
#2) Living With Landyn
Landyn Hutchinson’s style is simple, but chic. Her outfits are typically very affordable. And she shares everyday mom looks along with some saucy, party and date-night styles as well. Her closet try-on sessions are entertaining to say the least. Peppered with some laugh-out-loud comedy and tips galore. She has mastered the art of storytelling and makes you feel like you just landed a new best friend.
Instagram: livingwithlandyn
Blog: LivingWithLandyn.com
#3) Melissa Meyers
Melissa, The Glow Girl, is California cool. Her elevated LA beach style is effortless, chic, and ultra-feminine. She also shares fitness tips, beauty favorites, and recipes too. You might remember Erin’s visit with her in Malibu which you can read about here. We’ve also featured her numerous times here on the site. We linked those posts for you below so you can check out her style!
Instagram: melissameyers
Blog: TheGlowGirlLife.com
The Best Comfortable Flat Shoes
How To Style a Slip Dress
Melissa’s Favorite Beauty Finds
What To Wear With A White Button-Down Shirt
Monochrome Outfits for Summer
How To Wear Matching Sets
Melissa’s Go-To Fall Outfit
Spring Office Outfits
#4) 50 Shades of Style By Kelley
Kelley McCoy is a lover of all things fashion. When she finds a style or beauty find, she can’t help but share it! She is also an interior decorator. So you’ll get a dose of home décor and design tips too. Based in Florida, Kelley strives to help women 40+ recapture their confidence and style.
Instagram: 50shadesofstylebykelley
Blog: 50ShadesOfStyle.com
#5) Does My Bum Look 40
Kat Farmer has a wicked sense of humor to coordinate with her impeccable sense of fashion. She lives in the UK and her effortless street style is so “cool girl”–never a frumpy moment here! Her coat collection alone is drool-worthy. She mixes modern pieces with vintage classics in a uniquely chic way.
Instagram: doesmybumlook40
#6) Grece Ghanem
Grece is a Montreal-based, 50-something personal trainer/model and oh, also a fashion icon. Her style is ageless and fearless. Her photos look like they could be straight out of Vogue. And whatever she wears…she wears it well. She is proof positive that women of any age can (and should!) wear whatever they want.
Instagram: greceghanem
#7) Confessions Of A Super-Ager
Isabella Thorp is where fabulous meets 50. She shares fashion, health, beauty, and skincare tips, her worldly travels, and even the recipe for a tasty cocktail upon occasion. She is bold but elegant and her style is unapologetically glamorous.
Instagram: confessionsofasuperager
Blog: midlifeinstyle.com
#8) Pencil And Paper Co
Gen Sohr is anything but a print phobe…in fact, she combines color and pattern like no other! Her IG feed is chock-full of vivid and bright hues. This Nashville-based designer mixes classic with modern, high with low, and sophistication with fun in both fashion and home décor.
Instagram: pencilandpaperco
Blog: pencilandpaperco.com
#9) Fashion Unfolded By Mandy
Mandy Wiebenga shares her daily outfit inspo on her IG feed staying true to her style preference. Which is comfortable and casual, but classic. She keeps fashion simple and loves a great closet selfie!
Instagram: fashionunfoldedbymandy
#10) Chic Over 50
Shauna Grow covers it all – fashion, make-up, skincare, fitness, and hairstyles. She is active, adventurous, and has the best attitude. Her commitment to exercise is inspiring. And she always looks good while breaking a sweat. We admire her combination of style and wellness tips and her boundless energy! This woman has spunk.
Instagram: chicover50
Blog: ChicOver50.com
#11) Not Lamb
We couldn’t love her IG tagline more – “Who wants to be age-appropriate anyway?” Catherine Summers wears whatever she likes and rocks it…every single time. The self-proclaimed “Queen of Clash” makes fashion fun exploring color and mixing patterns in an eclectic way. She seeks out life’s pleasures and brings you along for the ride.
Instagram: notlamb
Blog: NotDressedAsLamb.com
#12) Kim Mitchell
Kim is a city girl and lover of all things fashion. She masterfully combines fashion and design while encouraging women to wear what they love. Her style is a combination of masculine and feminine. And her monochromatic looks are sophisticated but edgy.
Instagram: kimair
Blog: TheJadoreCouture.com
#13) Mom Trends
Nicole Feliciano’s blog and IG are packed with fashion tips aimed at helping busy, style-starved working women and momtrenpreneurs, keep in touch with style trends and wellness. You’ll find inspiring content for living your best life, thinking out of the box, and how to live with purpose and passion…all while looking your absolute best.
Instagram: momtrends
Blog: MomTrends.com
#14) Lunch With A Girlfriend
Classy, smart, and just gorgeous, Sapna combines her passion for fashion and health with a strong message of supporting and imploring women to live their best lives. A former attorney, her style is classic yet eclectic. Flannel and sequins? Yes, please!
Instagram: lunchwithagirlfiend
Blog: LunchWithAGirlfriend
#15) Funky Forty
Yvonne is a 40+, Switzerland-based lover of fashion, travel, and food. She shares style tips and ideas, and her positive energy abounds. Her mission is to stay young at heart by keeping up to date with the latest trends. Her photography is fun and, well… funky. And she has mastered the art of layering like no other!
Instagram: funkyforty
Blog: FunkyForty.com
#16) Karina Reske
Karina shares all things style, health, mindfulness, and faith. Her style is so sophisticated and chic. And you’ll find plenty of tips on how to elevate classic pieces you already own.
Instagram: karinastylediaries
Blog: KarinaStyleDiaries.com
#17) Anna Daly
Anna Daly, based in North Carolina was originally known as Beauty Of A Boy Mom. She’s absolutely beautiful and shares classic, casual style and the best beauty tips for women over 40!
Instagram: annabdaly
#18) Jess Cathell
Jess is an Atlanta-based fashion blogger with a serious passion for all things style, home, and lifestyle. Her Instagram is full of gorgeous, carefully curated outfit ideas that will surely spark some inspiration!
Instagram: j.cathell
Blog: j.cathell.com
#19) Desiree Leone
Desiree Leone has a beautiful, classic New England style, but lives in South Florida. We love the contrast! 😉 If you are looking for nautically-themed home picks and incredible style, you MUST visit her IG! She shared her tips on perfectly styling a console table for us here on the site too. She also recently took the plunge to start selling digital products so make sure you check her site out.
Instagram: beautifullyseaside
Blog: BeautifullySeaside.com
#20) Cassie Freeman
Cassie Freeman, a fearless, fun-loving color fan, is one of the OG fashion influencers from Dallas, Texas. Not only has she built an incredible community of women who LOVE her, but she also now has several clothing collections with GibsonLook under her belt.
Instagram: cassiesugarplum
Blog: HiSugarplum.com
#21) Cathy Williamson
The super sassy, 50-something fashion blogger who kicked cancer’s butt! Dallas-based, Cathy Williamson is an incredibly inspirational woman with killer style behind The Middle Page.
Instagram: themiddlepageblog
Blog: The-MiddlePage.com
#22) Samantha Stewart
For all things glam and girly, you definitely need to stop by Samantha Stewart’s site and IG! She is a vintage lover and a clean beauty supporter like Team Busbee. We LOVE Sam!! We’ve also featured her numerous times here on the site. We linked those posts for you below so you can check out her style!
Instagram: styleofsam
Blog: StyleOfSam.com
Monochromatic Winter Dressing
NYE Outfit Ideas
How To Style a Poncho
Freshen Up Your Fall Wardrobe
How To Wear Barbiecore
Last Minute Valentine’s Day Outfits
#23) Kathleen Jennings
Gorgeous Kathleen has it all…beauty and brains! She is a lawyer-turned-entrepreneur! She’s already sold an app. Yup. And, now she is empowering women through her thoughtful (and sometimes hilarious) reviews and beauty obsessions!
Instagram: kathleenjenningsbeauty
Blog: KathleenJenningsBeauty.com
#24) Janet Gunn
Janet Gunn is an LA-based, former Dallas Cowboys cheerleader who makes 50 look like the new 30! If you love bohemian looks with a glam edge, be sure to check out The Grateful Gardenia.
Instagram: janetgunngratefulgardenia
Blog: GratefulGardenia.com
#25) Tanya Foster
Tanya Foster covers everything from wellness to home decor to movies to style to pro-aging treatments. We love her reviews of the latest and greatest pro-aging treatments. From lasers to fillers…she’s got you covered! Her travels always look incredible and her classic style never disappoints.
Instagram: tanyafosterblog
Blog: TanyaFoster.com
#26) Alicia Wood
Alicia Wood is the queen of the tablescape! We love her home… and her home decor posts. She’s an incredible entertainer and has the best recipes and tips. Plus, she has fabulous style!
Instagram: aliciawoodlifestyle
Blog: AliciaWoodLifestyle.com
#27) Monica Awe-Etuk
The Atlanta-based Monica Awe-Etuk is the epitome of elegance. Her wardrobe styling background no doubt contributes to how effortlessly she weaves different styles and colors together. We ARE in awe!
Instagram: awedbymoni
Blog: AwedByMonica.com
#28) Athena Calderone
For swoon-worthy home and food content be sure to stop by Athena Calderone’s site! Athena is a best-selling author. And also a culinary and entertaining expert, just to name a few! 😉
Instagram: eyeswoon
Blog: Eye-Swoon.com
#29) Beth Djalali
The gorgeous, Beth Djalali, makes 60 look AMAZING. Her classic beauty and style sensibility speak to hundreds of thousands of women who regularly visit her website, Style at a Certain Age, and YouTube channel. Beth and Erin share a special bond.
Instagram: styleatacertainage
Blog: StyleAtACertainAge.com
#30) Catherine Grace O’Connell
This California girl, Catherine Grace O’Connell, is now living life to the fullest. But she candidly shares how that was not always the case. She suffered from late-stage Lyme Disease, which nearly killed her. You’ll feel inspired by her story, her transparency, and her drive to “Master Midlife.” Plus, you’ll find amazing style and so much more on her IG and site!
Instagram: catherinegraceo
Blog: CatherineGraceO.com
#31) Tiffany Davros
Tiffany Davros is a Dallas-based blogger and mom who looks more like the sister of her 3 gorgeous daughters. She shares her edgy glam street style through her Instagram feed. Her modern style is a wonderful mix of luxury and affordable finds.
Instagram: streetstylesquad
Blog: StreetStyleSquad.com
#32) Heather Anderson
Calling all denim lovers… if you love jeans, you will LOVE Heather Anderson’s sexy street style. The Dallas-based fashion blogger no doubt has a drool-worthy jean-drobe. And gorgeous, modern style!
Instagram: soheatherblog
Blog: SoHeather.com
#33) Susie Wright
Susie Wright is an Oregon-based, former Nordstrom buyer and personal stylist who now puts all her knowledge and style passion into her blog, So Susie. This mom of 3 is a frequent contributor on Who What Wear, providing her style expertise for women 40+. She’s also nailing the reels game on Instagram with her outfit inspo. And her infectious smile is incredibly contagious!
Instagram: susie.wright
Blog: SoSusieWright.com
More Bloggers You Love!
We recently posted a reel on Instagram with some of the incredible style mavens you read about above. You all had lots of feedback and shared even MORE of your favorite 40+ style bloggers that you love. We’ve included your list of favorite bloggers over 40 below…
- Fiona Colwell of @simplifystylebyfi is a personal stylist helping women “work that wardrobe”.
- Danielle Gilbert of @dg_stylist has been a Nordstrom stylist for over 25 years!
- Angelle Marix of @dashing_darlin has great style and her home décor is also pretty amazing.
- Nanette Johnson of @sweetfringebenefits is a midsize, midlife fashionista with chic, attainable style.
- Dawn Parsons of @partytildawn is 50+ and shares everything from style and beauty to recipes and more.
- Cindy Swanson of @_cindyswanson_ has super chic style and also mixes in some amazing home and recipe content.
- Cyndi Spivey of @cyndispivey shares great Amazin finds and budget-friendly style. We featured here in a post here with ways to wear denim shorts over 40 back in 2021 too!
- Anna Mae Groves of @annamaegraves is a beauty expert sharing style and she’s SO gorgeous!
- Rasmit Kaur of @roz_creativestylist is a pro-aging styling and we LOVE that!
- Renia Jaz of @venswifestyle is the definition of cool sophistication and we love that her bio includes “ageism fighter” in it!
- Meghan Korte of @the_other_mk is 5’10”, midsize, and has amazing style.
- Rochelle Johnson of @iambeauticurve is a blogger Erin met at an LTK Conference a few years ago and says is absolutely lovely and has amazing style. She’s not 40+ but she’s still a great style resource.
- Georgette of @grownandcurvywoman is a color-wearing queen and believes that style has no age or size!
Do you follow a 40+ woman on Instagram that you think has amazing style? Comment below!
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[…] This post is a roundup of some of our favorite bloggers, influences and Youtubers. There are so many amazing women to champion in this space that provide rich content, tips and style inspiration. It’s impossible to feature them all, but these are just a few we are proud to support! We also just released a new post with more of our favorite 40+ bloggers here. […]
Thank you for sharing these. Erin, #1, obviously my favorite! I do also follow Lydia Tomlinson based out of Manchester. However, I follow via youtube and a blog. I gave up mainstream social media to have more control of my time schedule. She’s definitely younger than the rest of us lol but she’s got really good style. I’m 45 and would feel comfortable in her suggestions.
Some of her stops are London, Spain and Amsterdam.
Her blog is not quite updated but her other forms of media are up to date. I love her youtube channel!
https://youtube.com/c/LydiaTomlinson
instagram: @lydiajanetomlinson
website: http://www.lydiatomlinson.co.uk/
Thanks so much for sharing, Amy! Love a good recommendation and will definitely check out Lydia. – Susan
Where are the black women over 50?
Hi Veronica, Kim Mitchell #12 on our list is one of my favorites. Do you have a favorite? Please share! Thanks so much – Susan
Hi!! Cassiesugarplum has the most beautiful Instagram & her happiness is contagious!! Check her out.
xo,
Terri
Hi Terri! Yes, CassieSugarPlum is awesome – you are SO right! We featured her on our last roundup https://busbeestyle.com/best-influencers-over-40/. Her happiness is super contagious. Thanks so much for writing! Enjoy your weekend. – Susan
It would be good to have some recommendations for over 40s/50s who are plus sizes. Most clothes look good on a slim frame but it’s hard to know how to dress or where to find plus sizes in stylish clothing when you’re anything but slim.
Thanks so much for the great suggestion, Robyn! We will absolutely keep this in mind for our next roundup. We appreciate your taking the time to comment. Have a great weekend! – Susan
I wish these influencers had YouTube channels.
Hi Laura! Some do, but not all. We also recently did a roundup that does include Youtubers which you can find here: https://busbeestyle.com/best-influencers-over-40/. Have a great weekend! – Susan
Love this post! Thank you. Great resources!
Thanks, Mary! So glad you enjoyed the post. Have a wonderful weekend. – Susan
Definitely remiss in not including Trinny Woodall. Her take on style is fun and fabulous!
Thanks for your comment, Julie. We love Trinny as well! In fact, we featured her on our last roundup which you can find here: https://busbeestyle.com/best-influencers-over-40/. So many amazing women, it’s nearly impossible to mention them all. Happy Friday!
Theres so many good fRench style bloggers over 40 but my absolute favorite is Clara @the_working_giRl. Love her supEr chic and soohisticated style and if you don’t Already follow her you might like her!
Great tip! Thanks so much… Erin xo
HI!
I love your emails and posts. You have great style, are RELATABLE and to the Point.
This was one of my favorite posts. I love DISCOVERING new folks’ style.
I have a full time job, but am passionate aboUt shopping and style. Im not surrounded by very many people who can Relate. So ive been teetering on whether or not creating an Instagram page would be a good outlet For me. Ive decided to go for it. For now im fully going into it as a hobby and not For money. But i do want to do it right.
I read your post About getting STARTED. Ive also googled my heart out for articles. But yours honedrly was one of the best BECAUSE of the level of detail.
Two QUESTIONS:
1. Are there other articles or videos you point ladies to?
2. How important is it that i include “40” or “fortY” in my INSTAGRAM nAme if i want to attract a 40+ community?
With gratitude,
Grace
Hi Grace… I plan to do more and I’m even thinking about a blogger event. Promise I’ll post more!! I took 40+ out of my IG bio because the followers are younger. They are older on YT and the blog. Erin xo
Thanks ErIN for sharing your friends. Of course if I only have time for one person on busy days…my pick is this gorgeous, sweet gal named Erin Busbee!!!
Hi Rita!! Thanks so much for always being so sweet and stopping by the site! Erin xo
You are amazing! Huge inspiration. I absolutely love your videos and blog.
I look forward to it… and often find myself rewatching…lol
Aw, thanks so much, Misty! That means a lot to me… Erin xo
Thanks so much for the feature! love you my sweet blogger friend.
xoxo,
tiffany Davros
@streetsTylesquad
You bet! Love ya! Erin xo