Get Your Bra Size Right… with This Remarkable Technology!

Prepare to Have Your Mind Blown

I’m not exaggerating when I say, prepare to have your mind blown. This technology is SO good, you will wish it existed years ago. Soma has created an innovative product called SOMAINNOFIT. It is designed to make your bra shopping experience a million times easier by finding your perfect bra size from the comfort of your own home!

Fashion blogger Erin Busbee of wearing the new Soma Innofit bra sharing how to find your bra size with Soma's new technology

My Experience

If you are like me… over the years you’ve gained weight and lost weight, changing and guessing bra sizes along the way.

Did you know that for every 10 pounds your weight fluctuates, your bra size can change??

Finding the right fit is NOT easy, especially when you throw vanity sizing in the mix. After using SOMAINNOFIT, I found out that I’ve been wearing the wrong bra size literally FOR YEARS. I had both the wrong cup size and the wrong band size. Here I am, always advising you to make sure you get properly fitted… and I was walking around wearing the wrong size. I can’t believe it. I’m betting many of you are too!

So let me break down how the amazing SOMAINNOFIT works…

How To Use


I know many of you are thinking to yourself… no way am I doing one more thing. I often feel that way too, but trust me… this is WORTH the time and effort. It’s also VERY easy to use and the whole process should take you no more than five to ten minutes.

  1. Go to the App Store on your phone
  2. Type ‘Soma Innofit’ in the search bar
  3. Download the Soma Innofit app
  4. Click Sign Up and use your name, email, and create a password
  5. It will then ask for your weight and height, two bra brands you wear and your size in them. If you don’t want to share, you can leave it blank. Just click next to move to the next screen
  6. You’ll then turn the bra on by tapping the ON button in the middle of the orange patch (see image below). A green light will start blinking.
  7. Enter the Bra Id on the app and press next
  8. You’ll want to make sure you are wearing your BEST fitting bra with minimal padding. Next, put SOMAINNOFIT on over your bra. Adjust SOMAINNOFIT so it is completely covering the top and bottom of your bra bands. You shouldn’t see your bra.
  9. Then you’re ready to measure! In seconds, you’ll have your perfect measurements and bra recommendations in YOUR size

Let me walk through it again…

Fashion blogger Erin Busbee of signing into the Soma Innofit app to use the Soma Innofit bra

Download the app from the iTunes App Store.

Sign up on the app with some basic information.

Fashion blogger Erin Busbee of wearing the new Soma Innofit bra sharing how to find your bra size with Soma's new technology

Fashion blogger Erin Busbee of wearing the new Soma Innofit bra designed to find your bra size

Turn on the Bra

After you put SOMAINNOFIT on over your best bra, you should turn it on via the orange panel in the back (above).

Fashion blogger Erin Busbee of using the Soma Innofit app to find her perfect bra sizeFashion blogger Erin Busbee of using the Soma Innofit app to find the perfect bra from Soma

Recommended Bras

Once you complete the simple and fast process, Soma pulls up your size and bras based on your measurements. Again, I learned I was wearing both the wrong cup and band sizes. Eye opening!

Right now you can scoop up a SOMAINNOFIT for only $25, plus receive $25 off a full-price bra.  Again, I can’t stress enough how amazing this technology is… it is a total game changer. And, remember to hang onto your SOMAINNOFIT because if you gain or lose weight, you’ll want to take new measurements. You may also want to try it a few times just to make sure you get the same reading. I did that, and every time it came out with the same result.

Bra size, how to find the right bra size with Fashion blogger Erin Busbee of using the Soma Innofit app to find her perfect bra size

Other Favorites From Soma

I’m a big fan of Soma and you can check out some of the other wonderful products they have like the amazing Vanishing Back Bra here. The best wireless bra here and jammies that keep you cool at night here.

Shop all Soma bras here.
More from Soma here.

Huge thank you to Soma for sponsoring this post. All thoughts and opinions are my own. Be sure to subscribe to my weekly newsletter to receive awesome freebies!

Erin Busbee signature

logo for Josh King Photography based in Telluride ColoradoPhotos by Josh King


Join the Conversation

7 thoughts on “Get Your Bra Size Right… with This Remarkable Technology!

  1. Thank sound like a very normal person..dont make baby VOICEs, dont pretend like you know everything and dont make us look and fell stupid watching your videos..I will continue because you sound like one I would hang out and go for dinner..And not many there is around today…great choice of VIDEOs…Good job girl…Spomenka

  2. I love everything Soma! I have been wearing their bras for several years. The fit and comfort is amazing. I get lots of compliments wearing their apparral. The jammies and underwear are great also. I RECcommend the SOMAINNOFIT APP.

  3. I tend to check my sizing about every 2 years. Nordstrom has the best bra fitters around. I was wearing a 32 D for several years…………….was resized to a 30 DD. Fits so much better…………….just really narrow through my back. Going to try this app and see what happens.

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